Portal J Repository | Health
The Drugging of America
Why Are Americans Passive as Millions Lose Their Homes, Jobs, Families and the American Dream?
The drugging of America; this tributary that helped to create our deluge of disaster is both a cause and an effect of America's social breakdown. This is the numbing of Americans with psychotropic drugs. In 2006, Americans, who make up approximately 6 percent of the world's population, consumed 66 percent of the world's supply of antidepressants. In 2002, more than 13 percent of Americans were taking Prozac alone. Prozac is one of thirty available antidepressants. Anti-anxiety drugs, such as Zoloft, are so widely prescribed that in the year 2005, the $3.1 billion sales of Zoloft exceeded the sales for Tide detergent.
Many of these drugs, which are also called "cosmetic drugs" or "life-enhancing drugs," are diagnosed for loneliness, sadness, life transitions, or concentration on task performance. They have been "normalized" through extensive direct-to-consumer advertising and marketing to doctors who are financially rewarded for recommending them to colleagues. Regulations that once restrained the widespread promotion and sales of these powerful drugs have been relaxed to the point of near nonexistence. The United States is the only Western nation that permits direct-to-consumer drug advertising. We are also the only nation without price controls on drugs. Psychiatric drugs are so ubiquitous that the pharmaceutical industry is the most profitable industry in America, and antidepressants are their most profitable products.
What Can We Do?
The current disaster did not just happen with the recent burst of the stock market and housing bubbles. Americans somewhere knew for a long time that we could not pay our credit card bills or our mortgages. Somewhere, unconsciously, we had to know that disaster was approaching. We responded with denial, withdrawal, depression, and dissociation accomplished with the aid of extensive television viewing and preoccupation with scandals and celebrities.
In response to the original questions that inspired this article, we now need to ask another question: what can we do about it? Americans may now be looking for change. They elected a president who promised change. That change has not happened. Where else can we look?
Capitalism needs and breeds consumerism. We are surrounded by advertisements for products. Ubiquitous advertising has a blighting side effect. The presentation of all human connection now carries a price tag for a branded product. Scenes of connection with a group of friends include, for example, Budweiser beer. The devoted mother is washing your clothes with Tide. The sexy woman, whom men want and women want to be, seems to come with the sleek Toyota. Ads appear whenever we turn on our computers or read newspapers or magazines. Product placement is present in almost every film. Television, America's mass entertainment, embraces product placement and explicit advertising directed to all ages. Capitalist consumerism coveys the message that relationships happen with and through products. There are too few scenes of people trying honestly to connect and surmount their real economic, social, and emotional problems through honest discussion and negotiation. We need more images of people who enjoy their connection and work through the difficult times involved in creating close, mutual, nurturing relationships.
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